About the Project

The Personality Project is a group blog that will explore why personality matters by inviting 100 top minds from business, best selling authors, popular artists, recognized academics, and global brand builders to talk about the role personality has had in their success. A mix of artwork, stories and interviews, the project is inspired by the theme of the popular new book Personality Not Included by Rohit Bhargava which focuses on helping companies and entrepreneurs to use their personality to make their product or service stand out.

New posts go live each week - and you can see a list of contributors by clicking the “Contributors” tab in the main menu.

Being faceless doesn’t work anymore. Personality matters. Every contributor to this site has taken part in the project because they believe in the power of personality. No one has been paid for their contributions, though each participant is given a number as part of the 100 contributors and offered a badge to use on their site if they choose.

The Founder: Rohit Bhargava
Rohit is author of Personality Not Included and leads the marketing team in the 360 Digital Influence Group at Ogilvy Public Relations. He also authors the award winning marketing blog, Influential Marketing. He believes no meeting should be longer than an hour, that there is such a thing as blog karma, and that admitting you are marketing is a good thing. Most of all, he believes in the power of personality.

The Builder: Aaron Murphy
Aaron is a web designer who utilizes his knowledge of web design principles and methods, current and emerging standards, technologies, and industry best practices to help a wide range of clients from non-profits and small businesses to large associations and the Fortune 500. He is an interactive designer with Ogilvy Public Relations Worldwide’s 360 Digital Influence Group.

The Recruiter: Jinal Shah
Jinal Shah is a strategist at POKE New York and blogs at Constant Beta. Ever since she started working with Rohit and the team on ‘Personality Not Included,’ she unconsciously categorizes everything (brands, restaurants, books, cities, people!) into two buckets — the ones with personality and the ones without. Currently, she’s focused on developing her own

The Researcher: Geeta Saini
Geeta Saini is an account manager at RR Donnelley and a student in the IMC program at Northwestern University. Being a part of the making of the book, however, has schooled her on marketing more effectively than her best professor!