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Content Is Queen: How MarketingProfs Succeeds |
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Ann Handley Chief Content Officer, MarketingProfs |
January 25th, 2009 |
In the world of marketing, it sometimes seems that there are lots of proclaimed “experts” blowing advice like a hurricane and actually impacting the business world more like a small thunderstorm … with lots of visibility but little actual impact. Standing out in this world of limitless free advice is one site that may be the most useful source of advice for marketers online today: MarketingProfs. For proof of the value of their content, just look at their business model. More than 300,000 marketers all pay a subscription fee to access their content. And behind this content is Ann Handley, the Chief Content Officer of the site. She brings together marketing voices from the business and academic worlds, and actively uses social media to build her community. In this interview, she shares what it has taken to grow MarketingProfs, continually offer great content, and some lessons on running a successful marketing campaign and business.
Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
Learn More >>
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