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Content Is Queen: How MarketingProfs Succeeds |
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Ann Handley Chief Content Officer, MarketingProfs |
January 25th, 2009 |
In the world of marketing, it sometimes seems that there are lots of proclaimed “experts” blowing advice like a hurricane and actually impacting the business world more like a small thunderstorm … with lots of visibility but little actual impact. Standing out in this world of limitless free advice is one site that may be the most useful source of advice for marketers online today: MarketingProfs. For proof of the value of their content, just look at their business model. More than 300,000 marketers all pay a subscription fee to access their content. And behind this content is Ann Handley, the Chief Content Officer of the site. She brings together marketing voices from the business and academic worlds, and actively uses social media to build her community. In this interview, she shares what it has taken to grow MarketingProfs, continually offer great content, and some lessons on running a successful marketing campaign and business.
Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
Learn More >>
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Rohit Bhargava |
| Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence |
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Dave Balter |
| Founder & CEO - BzzAgent |
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Tony Hsieh |
| Founder & CEO - Zappos.com |
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Yvonne Lembi-Detert |
| Founder & CEO - Personality Hotels |
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Premal Shah |
| President - Kiva.org |
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Sharelle Klauss |
| Founder - DRY Soda |
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Amit Gupta |
| CEO & Founder - Photojojo |
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Larry Smith |
| Editor & Founder - SMITH Magazine |
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John Bell |
| Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence |
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Andy Sernovitz |
| Author, Blogger & Co-Founder of WOMMA |
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Joshua Onysko |
| CEO & Founder, Pangea Organics |
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Jake McKee |
| Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO |
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Valeria Maltoni |
| Conversation Agent & Fast Company Blogger |
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David Avrin |
| The Visibility Coach |
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Nedra Kline Weinreich |
| President, Weinreich Communications and Founder of Social Marketing University |
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Scott Jordan |
| Founder, ScotteVest |
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Mike Shinoda |
| Rapper, Keyboardist, Vocalist - Linkin Park |
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Frank Eliason |
| Customer Service Manager, Comcast & @comcastcares Author |
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Timothy Ferriss |
| Author - The Four Hour Workweek |
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Frank Gruber |
| Creator of SomewhatFrank & Product Manager - AOL |
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Shashi Bellamkonda |
| Social Media Swami - Network Solutions |
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Steve Hall |
| Founder - Adrants |
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Jon Fine |
| Columnist, BusinessWeek Magazine |
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Ann Handley |
| Chief Content Officer, MarketingProfs |
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Gary Vaynerchuk |
| Founder, WineLibrary TV |
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Jeremy Abelson & Richard Nouveau |
| Founder/Spokesman, Pocket Change NY & LA |
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Emanuel Rosen |
| Author, The Anatomy Of Buzz (Revisited) |
124 Comments Content Is Queen: How MarketingProfs Succeeds
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January 28th, 2011 at 12:58 pm
1grow MarketingProfs, continually offer great content, and some lessons on running a successful marketing campaign and business.
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2I’d like to thank you for the time you took to post this. This has been an inspiration to me. I will share this to some of my friends.
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February 16th, 2011 at 3:18 am
3it has taken to grow MarketingProfs, continually offer great content, and some lessons on running a successful marketing campaign and business.
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February 24th, 2011 at 6:06 pm
4That is a lot of subscription. There really must be decent content in there.
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February 24th, 2011 at 7:20 pm
5You´re right Ann, content in king.. everywhere..
In a tv channel.. in a web.
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February 24th, 2011 at 7:22 pm
6Hi Ann, you’re completely correct content in king.. everywhere..
Nowadays you can have a great marketing..but if your content isnt good…you’ll success in the short term
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March 5th, 2011 at 1:13 pm
7thanks for all the enthusiasm to offer such helpful information here
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8I’ve been reading a few posts and really and enjoy your writing. I’m just setting up my own blog and only hope that I can write as well and provide the reader so much insight.
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9This is certainly an amazing write-up that you have here and I’m happy that I located it. I totally agree with all the point that you simply made. And I will assure to follow along with you more on the important elements which you have made time to state on this page.
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10Great blog, keeping me from working. All the Best
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11Great blog you have here - market is very slow - Hopefully things will begin picking back up
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12There really must be decent content in there.
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13it has taken to grow MarketingProfs, continually offer great content, and some lessons on running a successful marketing campaign and business.
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April 7th, 2011 at 4:06 pm
14Nowadays you can have a great marketing..but if your content isnt good…you’ll success in the short term
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April 9th, 2011 at 7:50 am
15This is a good,common sense article.Very helpful to one who is just finding the resouces about this part.It will certainly help educate me.
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April 14th, 2011 at 5:06 am
16Hey Ann! All you mention in this post is correct. content is the most important thing..not just for website but for movies or books. that is what user/reader, or viewers are looking for.
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17Your article was quite intriguing and the information quite useful. Will check your site often to see other great posts you make! Regards
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18As a Newbie, I am always searching online for articles that can help me. Thank you
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April 19th, 2011 at 4:02 pm
19offer great content, and some lessons on running a successful marketing campaign and business. grow MarketingProfs, continually
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20this post good information, thanks for the info!
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21thanks, for the info!
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22There are certainly a lot of details like that to take into consideration. That’s a great point to bring up.
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26It is great to have the opportunity to read a good quality article with useful information on topics that plenty are interested on. Thanks a lot for this info.
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27social media is commonly use for online marketing, like facebook twitter and other social networking, you need to insert more time dealing with social media marketing.
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28On the topic of social marketing…My company used FB to hire about 15 new employees. No other methods were used. All the positions were filled in 3 weeks!
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29effective way to market your product and services is to go with the online marketing strategy, people are now rely on the net,
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30Social networking is the best way in promoting your product and services, I have been for this social media for more than a year and it is effective
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31There are certainly many more details to take into consideration, but thanks for sharing this post.
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32Thank you for Another Great article. Where else “could anyone get that kind of information in Such A perfect way of writing
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33I am going for the same best work from you in the future as well. In fact your fanciful writing abilities has prompted me to start my own blog now.
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34Helpful information ..I’m very happy to read this short article..thank you for giving us this valuable information. Great walk-through. I appreciate this post.
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35I do not agree with everything in this piece of content, but you do make some excellent points. Regardless it absolutely was a highly thought out and nice read so i figured I would leave you a comment.
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36I have a vivid interest about marketing related subject.I am not a student of marketing but marketing is necessary everywhere.This post is written in a very good manner as any one can get the internal massage.
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37Hi Ann,
thanks for informative writing. Content is always important. So, i do agree with you in this point.
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39Just buy a domain name and take out some hosting and then install a wordpress theme. Or go to say Squidoo lens or Hub pages and start up a weblog of sorts for free of charge. Perhaps its greatest to get hosting and set up wordpress though – But you are able to do it very easily and for free of charge with blogger.com or wordpress.com.
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40Wow, very interesting topic you have here. I love your posts. Nicely presented information in this post, I prefer to read this kind of stuff. The quality of content is fine and the conclusion is good. Thanks for the post.
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41I am just new to your blog and just spent about 1 hour and 30 minutes lurking and reading. I think I will frequent your blog from now on after going through some of your posts. I will definitely learn a lot from them.
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48Perhaps the real challenge for organizations looking to find their unique personality is figuring out how to convince clients that newly discovered personality isn’t yet another marketing trick or sales tactic.Almost immediately after I started, I began building a relationship with the adult LEGO fans. I sat in rooms around the world with small groups and large groups hearing complains and concerns about the way they’d been treated for so many years.
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50Hey Ann,
I just wanted to thank for your this article, im new to this and you have such a great writing style its so easy to follow.
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51Thanks for providing this great information about Content Is Queen: How MarketingProfs Succeeds.
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74When I first started writing the blog, I tried to be all business, keeping my personality under wraps.After all, I wasn’t just representing myself on the blog, I was representing my company.But after a while of striving for stodgy, impersonal writing,I realized that as a consultant, my personality IS the company’s personality.
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- HF
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98Thanks for the tips, Ann. I’ve been looking for some great marketing tips for business and I think I’ve just found the perfect place.
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