I am Ann Handley, and this is my personal web log. This is a place to talk about the state of “Annarchy.” Annarchy is my world: a general state of disorder and occasional (yes!) chaos. Here, I talk about the interesting bits of life, the stuff that doesn’t fit into either my business blogging or freelance editorializing. Often, those “interesting bits” are the intersection of our home lives and technology, or the way new technologies change the way we live our lives.
What I do: I am an 11-year veteran of creating and managing digital content to build relationships for organizations and individuals, and I have a demonstrated ability to develop content strategy and to fully execute on it. I have a real passion for building community, particularly in using new media tools to broaden and build value.
Currently, I work as the Chief Content Officer of MarketingProfs, which provides strategic and tactical marketing know-how for marketing and business professionals through a full range of online media. I write at the MarketingProfs Daily Fix, a blog in the top 20 of the Advertising Age Power150 and in the top 10 of The Viral Garden’s Top 25 Marketing & Social Media Blogs. I am also a contributor to The Huffington Post.
Previously, I was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary. Prior to that, I spent 12 years as a business editor and writer for both local and national trade and consumer publications.
I live near Boston in a slightly creaky, comfortable house with 2 kids, 4 dogs, good coffee in the kitchen, decent wine in the cellar, a stack of New Yorkers by the bed, and an occasional field mouse in the laundry room.

Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
Learn More >>
![]() |
Rohit Bhargava |
| Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence |
![]() |
Dave Balter |
| Founder & CEO - BzzAgent |
![]() |
Tony Hsieh |
| Founder & CEO - Zappos.com |
![]() |
Yvonne Lembi-Detert |
| Founder & CEO - Personality Hotels |
![]() |
Premal Shah |
| President - Kiva.org |
![]() |
Sharelle Klauss |
| Founder - DRY Soda |
![]() |
Amit Gupta |
| CEO & Founder - Photojojo |
![]() |
Larry Smith |
| Editor & Founder - SMITH Magazine |
![]() |
John Bell |
| Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence |
![]() |
Andy Sernovitz |
| Author, Blogger & Co-Founder of WOMMA |
![]() |
Joshua Onysko |
| CEO & Founder, Pangea Organics |
![]() |
Jake McKee |
| Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO |
![]() |
Valeria Maltoni |
| Conversation Agent & Fast Company Blogger |
![]() |
David Avrin |
| The Visibility Coach |
![]() |
Nedra Kline Weinreich |
| President, Weinreich Communications and Founder of Social Marketing University |
![]() |
Scott Jordan |
| Founder, ScotteVest |
![]() |
Mike Shinoda |
| Rapper, Keyboardist, Vocalist - Linkin Park |
![]() |
Frank Eliason |
| Customer Service Manager, Comcast & @comcastcares Author |
![]() |
Timothy Ferriss |
| Author - The Four Hour Workweek |
![]() |
Frank Gruber |
| Creator of SomewhatFrank & Product Manager - AOL |
![]() |
Shashi Bellamkonda |
| Social Media Swami - Network Solutions |
![]() |
Steve Hall |
| Founder - Adrants |
![]() |
Jon Fine |
| Columnist, BusinessWeek Magazine |
![]() |
Ann Handley |
| Chief Content Officer, MarketingProfs |
![]() |
Gary Vaynerchuk |
| Founder, WineLibrary TV |
![]() |
Jeremy Abelson & Richard Nouveau |
| Founder/Spokesman, Pocket Change NY & LA |
![]() |
Emanuel Rosen |
| Author, The Anatomy Of Buzz (Revisited) |