The Personality Project is a group blog about why personality matters in creating authentic marketing and branding.

The Personality Project

About Ann Handley

Ann HandleyI am Ann Handley, and this is my personal web log. This is a place to talk about the state of “Annarchy.” Annarchy is my world: a general state of disorder and occasional (yes!) chaos. Here, I talk about the interesting bits of life, the stuff that doesn’t fit into either my business blogging or freelance editorializing. Often, those “interesting bits” are the intersection of our home lives and technology, or the way new technologies change the way we live our lives.

What I do: I am an 11-year veteran of creating and managing digital content to build relationships for organizations and individuals, and I have a demonstrated ability to develop content strategy and to fully execute on it. I have a real passion for building community, particularly in using new media tools to broaden and build value.

Currently, I work as the Chief Content Officer of MarketingProfs, which provides strategic and tactical marketing know-how for marketing and business professionals through a full range of online media. I write at the MarketingProfs Daily Fix, a blog in the top 20 of the Advertising Age Power150 and in the top 10 of The Viral Garden’s Top 25 Marketing & Social Media Blogs. I am also a contributor to The Huffington Post.

Previously, I was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary. Prior to that, I spent 12 years as a business editor and writer for both local and national trade and consumer publications.

I live near Boston in a slightly creaky, comfortable house with 2 kids, 4 dogs, good coffee in the kitchen, decent wine in the cellar, a stack of New Yorkers by the bed, and an occasional field mouse in the laundry room.

Ann Handley

Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
Learn More >>

Contributors

Rohit Bhargava Rohit Bhargava
Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence
Dave Balter Dave Balter
Founder & CEO - BzzAgent
Tony Hsieh Tony Hsieh
Founder & CEO - Zappos.com
Yvonne Lembi-Detert Yvonne Lembi-Detert
Founder & CEO - Personality Hotels
Premal Shah Premal Shah
President - Kiva.org
Sharelle Klauss Sharelle Klauss
Founder - DRY Soda
Amit Gupta Amit Gupta
CEO & Founder - Photojojo
Larry Smith Larry Smith
Editor & Founder - SMITH Magazine
John Bell John Bell
Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence
Andy Sernovitz Andy Sernovitz
Author, Blogger & Co-Founder of WOMMA
Joshua Onysko Joshua Onysko
CEO & Founder, Pangea Organics
Jake McKee Jake McKee
Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO
Valeria Maltoni Valeria Maltoni
Conversation Agent & Fast Company Blogger
David Avrin David Avrin
The Visibility Coach
Nedra Nedra Kline Weinreich
President, Weinreich Communications and Founder of Social Marketing University
Scott Scott Jordan
Founder, ScotteVest
Mike Shinoda Mike Shinoda
Rapper, Keyboardist, Vocalist - Linkin Park
Frank Eliason Frank Eliason
Customer Service Manager, Comcast & @comcastcares Author
Tim Ferriss Timothy Ferriss
Author - The Four Hour Workweek
Frank Gruber Frank Gruber
Creator of SomewhatFrank & Product Manager - AOL
Shashi Bellamkonda Shashi Bellamkonda
Social Media Swami - Network Solutions
Steve Hall Steve Hall
Founder - Adrants
JonFine Jon Fine
Columnist, BusinessWeek Magazine
AnnHandley Ann Handley
Chief Content Officer, MarketingProfs
GaryVaynerchuk Gary Vaynerchuk
Founder, WineLibrary TV
Jeremy Abelson Jeremy Abelson & Richard Nouveau
Founder/Spokesman, Pocket Change NY & LA
Emanuel Rosen Emanuel Rosen
Author, The Anatomy Of Buzz (Revisited)

Fine Print


Creative Commons License