About Dave Balter

Dave Balter is the founder and president of BzzAgent, the groundbreaking word-of-mouth marketing firm that has been profiled in Forbes, Fast Company, and a New York Times Magazine cover story. His first book, Grapevine: The New Art of Word-of-Mouth Marketing, coauthored with John Butman, was published in November 2005.

Dave has over 10 years of experience in marketing, including founding two promotional marketing agencies. He holds a provisional patent in the process and systems of Word-of-Mouth marketing and research. He is also a founding member of the Word-of-Mouth Marketing Association (WOMMA), co-chair of WOMMA’s Ethics Council, and a frequent speaker to corporations and universities on the subject of Word-of-Mouth and non-traditional media.