The Personality Project is a group blog about why personality matters in creating authentic marketing and branding.

The Personality Project

About Frank Gruber

Frank GruberFrank is well-known for the blog SOMEWHAT FRANK, and for his analysis on Web 2.0, social media and emerging technologies and has been featured in a number of publications including TechCrunch, iMediaConnection, ReadWriteWeb Network as well as on his blog and related video podcasts on SOMEWHAT FRANK TV. He speaks at conferences nationwide and has been written about in multiple national publications. He also advises and consults businesses in the social networking and social media space.

In May 2006 he co-founded TECH cocktail with Eric Olson, a community building startup which offers events and community-powered projects open to bloggers, technology enthusiasts, entrepreneurs & professionals interested in technology in under served technology communities. Hosting events in Chicago, D.C., Boulder and Boston, Frank co-hosts the TECH cocktail CONFERENCE in Chicago.

Frank Gruber is a product strategist and social media expert at AOL in the social networking group. His past AOL successes include the myAOL personalized startpage which has been rolled out globally since launching in July 2007. Frank has developed online product strategy for Apartments.com and Tribune Interactive, a subsidiary of the Tribune Company. Frank has also offered strategic Web and social media consulting services. He is a creative mind and loves products or “bright shiny objects” as he refers to them.

Growing up in the Chicago area, Mr. Gruber received an M.S. in Computer Information Systems from , and a B.S. in Computer Information Systems from .

Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
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Contributors

Rohit Bhargava Rohit Bhargava
Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence
Dave Balter Dave Balter
Founder & CEO - BzzAgent
Tony Hsieh Tony Hsieh
Founder & CEO - Zappos.com
Yvonne Lembi-Detert Yvonne Lembi-Detert
Founder & CEO - Personality Hotels
Premal Shah Premal Shah
President - Kiva.org
Sharelle Klauss Sharelle Klauss
Founder - DRY Soda
Amit Gupta Amit Gupta
CEO & Founder - Photojojo
Larry Smith Larry Smith
Editor & Founder - SMITH Magazine
John Bell John Bell
Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence
Andy Sernovitz Andy Sernovitz
Author, Blogger & Co-Founder of WOMMA
Joshua Onysko Joshua Onysko
CEO & Founder, Pangea Organics
Jake McKee Jake McKee
Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO
Valeria Maltoni Valeria Maltoni
Conversation Agent & Fast Company Blogger
David Avrin David Avrin
The Visibility Coach
Nedra Nedra Kline Weinreich
President, Weinreich Communications and Founder of Social Marketing University
Scott Scott Jordan
Founder, ScotteVest
Mike Shinoda Mike Shinoda
Rapper, Keyboardist, Vocalist - Linkin Park
Frank Eliason Frank Eliason
Customer Service Manager, Comcast & @comcastcares Author
Tim Ferriss Timothy Ferriss
Author - The Four Hour Workweek
Frank Gruber Frank Gruber
Creator of SomewhatFrank & Product Manager - AOL
Shashi Bellamkonda Shashi Bellamkonda
Social Media Swami - Network Solutions
Steve Hall Steve Hall
Founder - Adrants
JonFine Jon Fine
Columnist, BusinessWeek Magazine
AnnHandley Ann Handley
Chief Content Officer, MarketingProfs
GaryVaynerchuk Gary Vaynerchuk
Founder, WineLibrary TV
Jeremy Abelson Jeremy Abelson & Richard Nouveau
Founder/Spokesman, Pocket Change NY & LA
Emanuel Rosen Emanuel Rosen
Author, The Anatomy Of Buzz (Revisited)

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