The Personality Project is a group blog about why personality matters in creating authentic marketing and branding.

The Personality Project

About Gary Vaynerchuk

Gary VaynerchukGary Vaynerchuk has captured national attention as a businessman and Host of Wine Library TV. Gary’s fame can be attributed to his pioneering, multi-faceted approach to personal branding and business building.

At a very young age, Gary took over the family business, a liquor store in New Jersey. Over a period of 6 years Gary and his father Sasha rebranded the business as Wine Library and transformed it from a local store doing roughly $4 million in sales annually to a $50 million national industry leader. The development of the Wine Library juggernaut reached its zenith on August 25, 2006 when Gary was featured with a caricature in the top left corner of the Wall Street Journal, a lifelong goal of Gary’s that he achieved before the age of 30!

On February 21, 2006, Gary launched Wine Library TV (WLTV), a free daily video blog in which Gary tastes and reviews wines. Gary unleashed the same passion and gusto to building the WLTV brand (now affectionately known as “The Thunder Show”) that he had previously brought to his business, with even more far-reaching results. Gary made television appearances on Late Night with Conan O’Brien and The Ellen Degeneres Show, and he has garnered widespread media recognition including features by the LA Times and Washington Post.

In February and March of 2008, Gary became increasingly known throughout the Web 2.0 community. His remarks on branding within the social media landscape at FOWA, Strategic Profits, and South By Southwest occasioned praise from established web denizens including Kathy Sierra and earned the admiration of countless bloggers and aspiring entrepreneurs. Gary even made headlines with an impromptu free wine party during South by Southwest. Ever the lover of community and humanity, Gary proceeded to launch @santagaryvee, a free merchandise service using the Twitter platform.

Gary has always fancied the notion of becoming a social media sommelier, and is prepared to offer his services to make your business better. With the proper utilization of social media, brand building is simply a matter of passion, effort, and time. As the President of a major company and desired public speaker, there are many demands on his time, but Gary is willing to go to the mat and work to make things happen for anyone who really Brings the Thunder. Whether that means consulting on marketing strategies, sitting on a planning board, or just teaming up to hang out, Gary wants to find a way to help make things GO.

Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
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Contributors

Rohit Bhargava Rohit Bhargava
Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence
Dave Balter Dave Balter
Founder & CEO - BzzAgent
Tony Hsieh Tony Hsieh
Founder & CEO - Zappos.com
Yvonne Lembi-Detert Yvonne Lembi-Detert
Founder & CEO - Personality Hotels
Premal Shah Premal Shah
President - Kiva.org
Sharelle Klauss Sharelle Klauss
Founder - DRY Soda
Amit Gupta Amit Gupta
CEO & Founder - Photojojo
Larry Smith Larry Smith
Editor & Founder - SMITH Magazine
John Bell John Bell
Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence
Andy Sernovitz Andy Sernovitz
Author, Blogger & Co-Founder of WOMMA
Joshua Onysko Joshua Onysko
CEO & Founder, Pangea Organics
Jake McKee Jake McKee
Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO
Valeria Maltoni Valeria Maltoni
Conversation Agent & Fast Company Blogger
David Avrin David Avrin
The Visibility Coach
Nedra Nedra Kline Weinreich
President, Weinreich Communications and Founder of Social Marketing University
Scott Scott Jordan
Founder, ScotteVest
Mike Shinoda Mike Shinoda
Rapper, Keyboardist, Vocalist - Linkin Park
Frank Eliason Frank Eliason
Customer Service Manager, Comcast & @comcastcares Author
Tim Ferriss Timothy Ferriss
Author - The Four Hour Workweek
Frank Gruber Frank Gruber
Creator of SomewhatFrank & Product Manager - AOL
Shashi Bellamkonda Shashi Bellamkonda
Social Media Swami - Network Solutions
Steve Hall Steve Hall
Founder - Adrants
JonFine Jon Fine
Columnist, BusinessWeek Magazine
AnnHandley Ann Handley
Chief Content Officer, MarketingProfs
GaryVaynerchuk Gary Vaynerchuk
Founder, WineLibrary TV
Jeremy Abelson Jeremy Abelson & Richard Nouveau
Founder/Spokesman, Pocket Change NY & LA
Emanuel Rosen Emanuel Rosen
Author, The Anatomy Of Buzz (Revisited)

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