Hailed by Norman Mailer as a “better dressed me,” Richard Nouveau is this century’s prominent urban raconteur. Beloved by royalty and children alike, Mr.Nouveau has made it his life’s mission to purge the nescient masses of their wanton ways. He recommends a healthy regimen of fine dining, browsing for jets, and drink-swirling. Mr. Nouveau prefers the company of his fellow Princeton alumni, but he graciously tolerates those from Exeter, Yale and that school near Boston that he can never quite recall. He is quite handsome, a tiger in the bedsack and is contractually duty-bound to write his own bios.
Inspiration for Pocket Change
Don’t know what to do with that couple of extra hundred dollars you have lying around at the end of the day? Are you consistently plagued by the ever-expanding bulge in the front pockets of your Paul Smith suit? I know I am. With every hour of the day I choose not to spend any money its surface area seems to increase exponentially. I fear its voracity overtaking my entire form. Then I realize it’s just money and go about buying serving platters and cufflinks for homeless gentlemen. However, the bulbous mound returns and returns and my private tailor is at his wit’s end. I am awash in the spoils of an affluent life and there is only so much I can take.
The concept was simple. I thought, Richard, you are known amongst your circle as a “Master of Wealth,” and the vanity plate “IVOMIT$” on your 1967 Jaguar S-Type affords you a certain authority as well. With all that you know about everything there is to know about everything, surely you of all people could develop a service that attends to the unsightly money hump laying waste in the wallet folds of your contemporaries. And once I set my mind to something I courageously sally forth and pay somebody to do it for me.
Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
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