About Nedra Kline Weinreich

Nedra Kline Weinreich, the president and founder of Weinreich Communications , is widely recognized as an expert in the field of social marketing (using marketing techniques to promote health and social issues). She is the author of the classic book Hands-On Social Marketing: A Step-by-Step Guide and a prominent blogger on social marketing issues at the Spare Change blog. She also contributes to the Marketing Profs Daily Fix blog.

Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations. Prior to her work with Weinreich Communications, she designed health education and communication programs for public and private organizations.

Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA’s School of Public Health and was adjunct faculty at Georgetown University. Her periodic Social Marketing University trainings attract participants from across the country and around the world. Nedra earned her Master’s degree in Health and Social Behavior from the Harvard School of Public Health.