The Personality Project is a group blog about why personality matters in creating authentic marketing and branding.

The Personality Project

About Sharelle Klauss

Sharelle KlausAs a mother of four young children and food lover who is passionate about wine pairings, entrepreneur Sharelle Klaus realized the need for a beverage that was as delicious as a fine wine but non-alcoholic, an alternative to iced tea or water. From that idea DRY Soda was born.

Klaus brings more than a decade of entrepreneurial, financial and technology experience to DRY Soda. She began her career as consultant for Infrastructure Management Group, with a focus on airport analysis. She then worked as a consultant for Price Waterhouse developing their airport practice. In 1999, Klaus founded PlanetSquid Inc., an investor-backed secure online community for “tweens” (10-14 year-old children), which allowed consumers the most control while providing a secure online environment. In addition to her roles as consultant and entrepreneur, she served as president of the Forum for Women Entrepreneurs, where she drove strategic development of programs, events and fundraising for the organization’s more than 250 Seattle-area members.

Klaus graduated from Seattle Pacific University with an undergraduate degree in political science. She currently lives in Seattle’s Madrona neighborhood, with her husband James and their children.

Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
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Contributors

Rohit Bhargava Rohit Bhargava
Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence
Dave Balter Dave Balter
Founder & CEO - BzzAgent
Tony Hsieh Tony Hsieh
Founder & CEO - Zappos.com
Yvonne Lembi-Detert Yvonne Lembi-Detert
Founder & CEO - Personality Hotels
Premal Shah Premal Shah
President - Kiva.org
Sharelle Klauss Sharelle Klauss
Founder - DRY Soda
Amit Gupta Amit Gupta
CEO & Founder - Photojojo
Larry Smith Larry Smith
Editor & Founder - SMITH Magazine
John Bell John Bell
Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence
Andy Sernovitz Andy Sernovitz
Author, Blogger & Co-Founder of WOMMA
Joshua Onysko Joshua Onysko
CEO & Founder, Pangea Organics
Jake McKee Jake McKee
Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO
Valeria Maltoni Valeria Maltoni
Conversation Agent & Fast Company Blogger
David Avrin David Avrin
The Visibility Coach
Nedra Nedra Kline Weinreich
President, Weinreich Communications and Founder of Social Marketing University
Scott Scott Jordan
Founder, ScotteVest

Fine Print


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