The Personality Project is a group blog about why personality matters in creating authentic marketing and branding.

The Personality Project

About Tim Ferriss

Tim FerrissTimothy Ferriss, nominated as one of Fast Company’s “Most Innovative Business People of 2007,” is author of the #1 New York Times, Wall Street Journal, and BusinessWeek bestseller, The 4-Hour Workweek, which has been sold into 33 languages.

He has been featured by more than 100 media outlets, including The New York Times, The Economist, TIME, Forbes, Fortune, CNN, and CBS. He speaks six languages, runs a multinational firm from wireless locations worldwide, and has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for ideal lifestyle design and world change.

Tim is an active education activist and has architected experimental social media campaigns such as LitLiberation to out-fundraise traditional media figures like Stephen Colbert 3-to-1 at zero cost, building schools overseas and financing more than 15,000 US students in the process.

Since his debut presentation on The 4-Hour Workweek at the world-famous SXSW Interactive conference on March 12, 2007, Tim has been invited to speak at some of the world’s most innovative organizations, including Google, MIT, Harvard Business School, PayPal, The Central Intelligence Agency (CIA), Microsoft, Ask.com, Nielsen, Princeton University, the Wharton School, and the Stanford Graduate School of Business. He has also been invited to speak and keynote at world-renowned technology summits including FOO Camp, E-Tech, Supernova, and the Web 2.0 Exposition, where he shared the stage with figures like Eric Schmidt, Chairman of the Board of Google, and Jeff Bezos, founder and CEO of Amazon.

As a professional polymath, he has amassed a diverse roster of credentials and experience:

  • Princeton University guest lecturer in High-Tech Entrepreneurship and Electrical Engineering
  • First American in history to hold a Guinness World Record in tango
  • Advisor to more than 30 world record holders in professional and Olympic sports
  • National Chinese kickboxing champion
  • Glycemic Index (GI) researcher Political asylum researcher and activist
  • MTV breakdancer in Taiwan
  • Hurling competitor in Ireland
  • Actor on hit TV series in mainland China and Hong Kong

Tim received his BA from Princeton University in 2000, where he studied in the Neuroscience and East Asian Studies departments. He developed his nonfiction writing with Pulitzer Prize winner John McPhee and formed his life philosophies under Nobel Prize winner Kenzaburo Oe. He is 31 years old, and The 4-Hour Workweek is his first book.

“Tim has packed more lives into his 29 years [at time of publication] than Steve Jobs has in his 51.”
- Tom Foremski, Journalist and Publisher of SiliconValleyWatcher.com

“Thanks to Tim Ferriss, I have more time in my life to travel, spend time with family and write book blurbs. This is a dazzling and highly useful work.”
-A.J. Jacobs Editor-at-Large, Esquire MagazineAuthor of The Know-It-All

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The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
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Contributors

Rohit Bhargava Rohit Bhargava
Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence
Dave Balter Dave Balter
Founder & CEO - BzzAgent
Tony Hsieh Tony Hsieh
Founder & CEO - Zappos.com
Yvonne Lembi-Detert Yvonne Lembi-Detert
Founder & CEO - Personality Hotels
Premal Shah Premal Shah
President - Kiva.org
Sharelle Klauss Sharelle Klauss
Founder - DRY Soda
Amit Gupta Amit Gupta
CEO & Founder - Photojojo
Larry Smith Larry Smith
Editor & Founder - SMITH Magazine
John Bell John Bell
Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence
Andy Sernovitz Andy Sernovitz
Author, Blogger & Co-Founder of WOMMA
Joshua Onysko Joshua Onysko
CEO & Founder, Pangea Organics
Jake McKee Jake McKee
Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO
Valeria Maltoni Valeria Maltoni
Conversation Agent & Fast Company Blogger
David Avrin David Avrin
The Visibility Coach
Nedra Nedra Kline Weinreich
President, Weinreich Communications and Founder of Social Marketing University
Scott Scott Jordan
Founder, ScotteVest
Mike Shinoda Mike Shinoda
Rapper, Keyboardist, Vocalist - Linkin Park
Frank Eliason Frank Eliason
Customer Service Manager, Comcast & @comcastcares Author
Tim Ferriss Timothy Ferriss
Author - The Four Hour Workweek
Frank Gruber Frank Gruber
Creator of SomewhatFrank & Product Manager - AOL
Shashi Bellamkonda Shashi Bellamkonda
Social Media Swami - Network Solutions
Steve Hall Steve Hall
Founder - Adrants
JonFine Jon Fine
Columnist, BusinessWeek Magazine
AnnHandley Ann Handley
Chief Content Officer, MarketingProfs
GaryVaynerchuk Gary Vaynerchuk
Founder, WineLibrary TV
Jeremy Abelson Jeremy Abelson & Richard Nouveau
Founder/Spokesman, Pocket Change NY & LA
Emanuel Rosen Emanuel Rosen
Author, The Anatomy Of Buzz (Revisited)

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