The Personality Project is a group blog about why personality matters in creating authentic marketing and branding.

The Personality Project

About Tony Hsieh

Tony HsiehTony originally got involved with Zappos as an advisor and investor in 1999, about 2 months after the company was founded. Over time, Tony ended up spending more and more time with the company because it was both the most fun and the most promising out of all the companies that he was involved with. He eventually joined Zappos full time in 2000. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to $840M in 2007 by focusing relentlessly on customer service.

Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Prior to joining Zappos, Tony co-founded Venture Frogs with Alfred Lin. Venture Frogs is an incubator and investment firm that invested in Internet startups, including Ask Jeeves, Tellme Networks, and of course, Zappos.com. Prior to Venture Frogs, Tony co-founded LinkExchange, an advertising network that was successfully sold to Microsoft for $265M in 1998.
Tony met Alfred Lin (COO/CFO) met in college, when Tony was running a pizza business and Alfred was his #1 customer.

Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
Learn More >>

Contributors

Rohit Bhargava Rohit Bhargava
Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence
Dave Balter Dave Balter
Founder & CEO - BzzAgent
Tony Hsieh Tony Hsieh
Founder & CEO - Zappos.com
Yvonne Lembi-Detert Yvonne Lembi-Detert
Founder & CEO - Personality Hotels
Premal Shah Premal Shah
President - Kiva.org
Sharelle Klauss Sharelle Klauss
Founder - DRY Soda
Amit Gupta Amit Gupta
CEO & Founder - Photojojo
Larry Smith Larry Smith
Editor & Founder - SMITH Magazine
John Bell John Bell
Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence
Andy Sernovitz Andy Sernovitz
Author, Blogger & Co-Founder of WOMMA
Joshua Onysko Joshua Onysko
CEO & Founder, Pangea Organics
Jake McKee Jake McKee
Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO
Valeria Maltoni Valeria Maltoni
Conversation Agent & Fast Company Blogger
David Avrin David Avrin
The Visibility Coach
Nedra Nedra Kline Weinreich
President, Weinreich Communications and Founder of Social Marketing University
Scott Scott Jordan
Founder, ScotteVest
Mike Shinoda Mike Shinoda
Rapper, Keyboardist, Vocalist - Linkin Park
Frank Eliason Frank Eliason
Customer Service Manager, Comcast & @comcastcares Author
Tim Ferriss Timothy Ferriss
Author - The Four Hour Workweek
Frank Gruber Frank Gruber
Creator of SomewhatFrank & Product Manager - AOL
Shashi Bellamkonda Shashi Bellamkonda
Social Media Swami - Network Solutions
Steve Hall Steve Hall
Founder - Adrants
JonFine Jon Fine
Columnist, BusinessWeek Magazine
AnnHandley Ann Handley
Chief Content Officer, MarketingProfs
GaryVaynerchuk Gary Vaynerchuk
Founder, WineLibrary TV
Jeremy Abelson Jeremy Abelson & Richard Nouveau
Founder/Spokesman, Pocket Change NY & LA
Emanuel Rosen Emanuel Rosen
Author, The Anatomy Of Buzz (Revisited)

Fine Print


Creative Commons License