The Personality Project is a group blog about why personality matters in creating authentic marketing and branding.

The Personality Project

About Yvonne Lembi-Detert

Yvonne Lembi-DetertYvonne Lembi-Detert, president and CEO of Personality Hotels, is a true pioneer of San Francisco boutique chic, having made her mark with the opening of the city’s first boutique hotel more than 20 years ago. Fresh out of the Rudolph Shaffer School of Design, her talents were enlisted to remodel and convert a prewar hotel building into the Hotel Union Square in 1982.

Since then, Yvonne’s hotel group has grown to encompass five properties including Hotel Metropolis, Hotel Union Square, Kensington Park Hotel, the Steinhart Hotel and the flagship property, Hotel Diva.

A Bay Area native, Yvonne has a strong eye for trends and innovative designs. With a focus on aesthetics and function, her ongoing mission is to offer guests an oasis of escape with the pleasure of feeling at home. “My home is filled with eclectic designs and many unique objects,” says Yvonne. “In a sense I try to bring a collection of personalities into the properties as well.”

Yvonne’s sense of home and family strongly influence her design conceptualizations. A mother of two daughters, she realized after frequently traveling with them that hotels were not catering to their needs and the familiarization of home. This realization was the impetus to the development of the innovative Kids’ Suite at Hotel Metropolis.

Fashion is also a great inspiration for Yvonne who admits that guests buy image as much as a good sleep. “Fashion is a great indicator for whimsical touches as well as pragmatic necessities,” says Yvonne. “It puts me in better touch with guest expectations. With fashion I find a kaleidoscope of ideas.”

Yvonne credits her father and San Francisco real estate mogul, Frank Lembi, for her knowledge, drive and energy. Lembi is the founder of San Francisco’s Skyline Realty/CitiApartments, the second-largest owner of rental units in city. In addition to owning more than 150 buildings including three office buildings, five boutique hotels and over140 large apartment houses throughout San Francisco, the Lembi family also owns the computer training center Learn iT! and runs a brokerage firm, a property-management company and a mortgage brokerage firm.

In addition to attending the Rudolph Shaffer School of Design, Yvonne is a graduate of San Francisco State University where she earned a Bachelors of Arts in Interior Design and is honored on their Alumni Hot Shots List. She lives in San Mateo with her husband and two children, two dogs, a cat and four chickens. She is a passionate supporter of San Francisco’s Tenderloin Learning Center and an avid gardener.

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The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
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Contributors

Rohit Bhargava Rohit Bhargava
Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence
Dave Balter Dave Balter
Founder & CEO - BzzAgent
Tony Hsieh Tony Hsieh
Founder & CEO - Zappos.com
Yvonne Lembi-Detert Yvonne Lembi-Detert
Founder & CEO - Personality Hotels
Premal Shah Premal Shah
President - Kiva.org
Sharelle Klauss Sharelle Klauss
Founder - DRY Soda
Amit Gupta Amit Gupta
CEO & Founder - Photojojo
Larry Smith Larry Smith
Editor & Founder - SMITH Magazine
John Bell John Bell
Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence
Andy Sernovitz Andy Sernovitz
Author, Blogger & Co-Founder of WOMMA
Joshua Onysko Joshua Onysko
CEO & Founder, Pangea Organics
Jake McKee Jake McKee
Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO
Valeria Maltoni Valeria Maltoni
Conversation Agent & Fast Company Blogger
David Avrin David Avrin
The Visibility Coach
Nedra Nedra Kline Weinreich
President, Weinreich Communications and Founder of Social Marketing University
Scott Scott Jordan
Founder, ScotteVest

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