Emanuel Rosen is a voice many consider the father of buzz marketing and word of mouth for his work way back in 2000 to delve into the trend with his ground breaking book The Anatomy Of Buzz. Listen in as he shares stories of entrepreneurs and business people who manage to use their personalities to get people talking and create buzz with their products and companies. Along the way you’ll get a sense from Emanuel of the techniques for creating buzz that actually work. I’m thrilled he agreed to be part of the project and share some of his thoughts on video!