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Building Your Personal Brand In A Big Company |
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Frank Gruber Creator, Somewhat Frank & Product Manager at AOL |
November 2nd, 2008 |
In this post, Frank Gruber - the creator of the wildly popular Somewhat Frank video blog and series of Tech Cocktail events around the US - talks about how he has built his personal brand while working as a product manager for AOL. His story shows how having a personality as an individual while keeping your day job can be a great career move, as well as good for the business that you work for.
Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
Learn More >>
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Rohit Bhargava |
| Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence |
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Dave Balter |
| Founder & CEO - BzzAgent |
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Tony Hsieh |
| Founder & CEO - Zappos.com |
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Yvonne Lembi-Detert |
| Founder & CEO - Personality Hotels |
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Premal Shah |
| President - Kiva.org |
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Sharelle Klauss |
| Founder - DRY Soda |
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Amit Gupta |
| CEO & Founder - Photojojo |
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Larry Smith |
| Editor & Founder - SMITH Magazine |
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John Bell |
| Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence |
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Andy Sernovitz |
| Author, Blogger & Co-Founder of WOMMA |
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Joshua Onysko |
| CEO & Founder, Pangea Organics |
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Jake McKee |
| Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO |
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Valeria Maltoni |
| Conversation Agent & Fast Company Blogger |
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David Avrin |
| The Visibility Coach |
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Nedra Kline Weinreich |
| President, Weinreich Communications and Founder of Social Marketing University |
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Scott Jordan |
| Founder, ScotteVest |
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Mike Shinoda |
| Rapper, Keyboardist, Vocalist - Linkin Park |
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Frank Eliason |
| Customer Service Manager, Comcast & @comcastcares Author |
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Timothy Ferriss |
| Author - The Four Hour Workweek |
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Frank Gruber |
| Creator of SomewhatFrank & Product Manager - AOL |
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Shashi Bellamkonda |
| Social Media Swami - Network Solutions |
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Steve Hall |
| Founder - Adrants |
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Jon Fine |
| Columnist, BusinessWeek Magazine |
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Ann Handley |
| Chief Content Officer, MarketingProfs |
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Gary Vaynerchuk |
| Founder, WineLibrary TV |
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Jeremy Abelson & Richard Nouveau |
| Founder/Spokesman, Pocket Change NY & LA |
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Emanuel Rosen |
| Author, The Anatomy Of Buzz (Revisited) |
61 Comments Building Your Personal Brand In A Big Company
Ben Young
November 7th, 2008 at 7:15 pm
1Cheers for the video, I think the best thing to take away from it is you need to hustle to be in this space.
Bindoo ZIJA
December 29th, 2008 at 2:02 pm
2Really nice and useful video. It had almost changed my way of thinking about myself. I can actually think of being a successful person. I wish I could have something so informative in such a lighter simple manner little more early. Then I would have been more close to my targets… though it seems too long! Well done.
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January 19th, 2009 at 11:25 pm
3Hmm… great food for thought. Frank’s success somewhat reminds me of Matt Cutts, who’s able to build his personal branding despite the fact he’s working for Google. Thanks for the video, good stuff.
Manny the student
January 20th, 2009 at 9:53 pm
4its always nice to read about someones success. can be very inspiring and helpful.
Business Consulting Buzz
January 23rd, 2009 at 2:38 am
5Great video. One person I don’t see on this list is Gary Vaynerchuk (at least I don’t see him on the right side from 1 to 23). He’s taken his family’s wine business and put it on steroids all through his personality.
He’s an over the top in your face kind of guy - that’s the impression I have - but I love that. Very memorable.
Of course his business didn’t go through the roof just because of the personality behind it, but it definitely played a major role.
Victor
January 25th, 2009 at 2:11 pm
6This is a very inspiring video. What really inspired me is when he said that being good at something is not measured on how long you have been doing it, but how good you are at it.
Tim Penny
February 3rd, 2009 at 12:38 am
7This video reminds me just how powerful the combination of social media, video and branding can be.
Sarah Bolopski
February 6th, 2009 at 8:02 pm
8Indeed. The synergy between bookmarking, video webcasting, and branding a catchy title/brand can be very powerful indeed.
Carleen, logo designer
May 10th, 2009 at 9:13 pm
9I think all of us are used to working hard as the only way to achieve our professional development. Personal branding should be to be our goal to get our self positioning. Otherwise will keep on just being ‘faceless people’, generic products on the HR shelf.
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May 21st, 2009 at 7:35 am
10Nice video. This could be a great inspiration to people who want to build personal branding online.
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May 29th, 2009 at 7:16 am
11The video is great.
I’m inspired
thanks people.
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June 7th, 2009 at 3:38 am
12Nice video.
Great.
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July 17th, 2009 at 9:31 pm
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September 10th, 2009 at 6:52 pm
14nice work, very cool!
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September 29th, 2009 at 11:36 pm
15Great work. I am glad to see others as motivated as I am to excel in what they do and where they want to go in life.
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October 2nd, 2009 at 4:11 pm
16great video. Its al whole new way of looking at the world.
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October 23rd, 2009 at 12:50 pm
17nice video with a great content, keep up the good work, keep upload the great content
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February 8th, 2010 at 8:58 pm
18What can I say but this is such a helpful video.I just hope there’ll be more of those who’ll have a new perspective in life.Cheers!
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March 12th, 2011 at 3:53 pm
19Really a good website and nice valuable information bookmarking the post to read more articles from this website. Its always nice to read about someones success. It’s very inspiring and helpful.
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April 6th, 2011 at 2:00 am
20I really appreciate your words hoping you will be there with more post like this.
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April 11th, 2011 at 2:05 am
21This is a very inspiring video. What really inspired me is when he said that being good at something is not measured on how long you have been doing it, but how good you are at it.i like your post,thanks
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April 12th, 2011 at 3:14 am
22Good post, interesting to read about this. This is definitely some good information.
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April 20th, 2011 at 1:18 am
23Hey its really great information I like this video its really great & you just too good.
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April 21st, 2011 at 4:51 am
24I am very enjoyed for this blog. Its an informative topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy. I think it may be help all of you. Thanks a lot for enjoying this beauty blog with me. I am appreciating it very much! Looking forward to another great blog. Good luck to the author! all the best!
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April 23rd, 2011 at 2:17 am
25I like your style of writing a blog! I’ve been following your articles as soon as you start to write them! You well it turns out!
kevin
April 25th, 2011 at 10:41 am
26Frank talks about getting his AOL job through his own brand. What he does not really describe exactly how he created his own brand other than just in passing. Its not that this is not a very worthwhile and interesting video (which it is) but I think there is a need for a longer and more in depth video that really covers his own branding more completely. Great teaser though…
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April 26th, 2011 at 12:37 am
27His really innovative and full of ideas about business.
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April 26th, 2011 at 3:03 am
28Nice information, valuable and excellent design, as share good stuff with good ideas and concepts,
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April 28th, 2011 at 5:43 am
29Very informative video i found very great stuff and it is easy to see that you are impassioned about your writing. Thanks for sharing this informative information with us.
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April 29th, 2011 at 11:32 pm
30Every success comes from a single step so we must give a credit on the efforts and determinations.
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April 30th, 2011 at 7:45 am
31Frank Gruber really a talented man.he do good effort and achieve her gole.her video blogs series is so good an valuable.thanks for sharing her interview and her thoughts in this video which guide us to work hard.
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May 2nd, 2011 at 12:33 pm
32It’s an interesting approach. I commonly see unexceptional views on the subject but yours it’s written in a pretty unusual fashion. Surely, I will revisit your website for additional info.
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33Most personalities like him really prosper in business field.
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May 4th, 2011 at 7:42 am
34Thanks for another great thread. Where else could anyone get such information in such a perfect way of writing? I have a presentation next week, and I’m looking for that information.
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May 7th, 2011 at 1:32 pm
35I have subscribed to this site for getting such informative post.I often browse this site.Here it’s vividly written.You made me understand this clearly.
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37I really loved reading your blog. It was very well authored and easy to understand. Unlike additional blogs I have read which are really not tht good. I also found
your posts very interesting. In fact after reading, I had to go show it to my friend and he enjoyed it as well!
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May 14th, 2011 at 12:27 pm
38Building a personal brand is hard work, but on the other side, having internet available today, well, is a very big help which could make you an international big fish:))
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May 14th, 2011 at 1:13 pm
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40A great man with competent skills.
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May 17th, 2011 at 7:01 am
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May 17th, 2011 at 8:07 am
42Hi,
Everyone has a chance to learn, improve, and build up their skills. … The big companies do. They’ve come a long way in a short time.
Thanks,
Prem
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May 18th, 2011 at 4:44 pm
43Useful information shared..I am very pleased to study this article..many thanks for giving us nice information.
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May 24th, 2011 at 1:55 am
44Hi,
Social media has become one of the most prolific things on the internet and it’s not slowing down by any means. Whether you are an internet marketer, offline small business owner, or a employee at a big company, you can use these tools to help building your personal and business brand.
Thanks,
Perk
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May 25th, 2011 at 9:13 pm
45He has an inspiring story for all of us. Congratulations for his success.
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May 28th, 2011 at 2:19 pm
46Frank video blogs are good.this video of Frank is good.i like your post you do good effort to make it more valuable.
thanks for sharing.
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May 30th, 2011 at 1:07 am
47Nice post keep up with this interesting work. It really is good to know that this topic is being covered also on this web site so thanks for taking time to discuss this!
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May 30th, 2011 at 9:13 am
48You have a great article and video too.I bet there are many people who appreciate your effort.I believe that the information you have provided will help a lot of people and they will surely be grateful.
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June 1st, 2011 at 3:20 am
49I chose tonight because it is Monday and the program calenders all start on Monday (although it says to start on any day you wish). I have reviewed the course and here is a brief breakdown of what we will be doing;
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June 17th, 2011 at 7:01 am
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June 24th, 2011 at 12:00 am
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July 14th, 2011 at 3:05 am
52Good post. Its definitely the early steps that trip people up and make them wonder why branding strategy isnt working for them. Paying attention to these details is a sure way to make branding strategy work for you as either a personal or business user.
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July 14th, 2011 at 12:12 pm
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July 17th, 2011 at 1:22 pm
55Building a company must first started from building your own name. From here you will learn different aspects of your chosen business and how you can target your market. Having your own identity on a company can bring you more resourceful, this is where originality comes in.
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July 17th, 2011 at 1:23 pm
56‘Building a company must first started from building your own name. From here you will learn different aspects of your chosen business and how you can target your market. Having your own identity on a company can bring you more resourceful, this is where originality comes in.
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July 17th, 2011 at 1:24 pm
57“Building a company must first started from building your own name. From here you will learn different aspects of your chosen business and how you can target your market. Having your own identity on a company can bring you more resourceful, this is where originality comes in.
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July 20th, 2011 at 7:56 am
58Everyone has a chance to learn, improve, and build up their skills. … The big companies do. They’ve come a long way in a short time.
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July 22nd, 2011 at 5:10 am
60His story shows how having a personality as an individual while keeping your day job can be a great career move, as well as good for the business that you work for.
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