The Personality Project is a group blog about why personality matters in creating authentic marketing and branding.
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Building Your Personal Brand In A Big Company |
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Frank Gruber Creator, Somewhat Frank & Product Manager at AOL |
November 2nd, 2008 |
- Filed Under: blogger
In this post, Frank Gruber - the creator of the wildly popular Somewhat Frank video blog and series of Tech Cocktail events around the US - talks about how he has built his personal brand while working as a product manager for AOL. His story shows how having a personality as an individual while keeping your day job can be a great career move, as well as good for the business that you work for.
Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
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advocacy agency agency blogger artist asia australia author author blogger blogger blogger onlinecommunity ceo community consultant contributor europe fashion filmmaker finance fmcg food founder global green journalist magazine media non-profit online photography pr retail socialmarketing tech tourism travel womContributors
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Rohit Bhargava |
| Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence |
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Dave Balter |
| Founder & CEO - BzzAgent |
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Tony Hsieh |
| Founder & CEO - Zappos.com |
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Yvonne Lembi-Detert |
| Founder & CEO - Personality Hotels |
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Premal Shah |
| President - Kiva.org |
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Sharelle Klauss |
| Founder - DRY Soda |
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Amit Gupta |
| CEO & Founder - Photojojo |
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Larry Smith |
| Editor & Founder - SMITH Magazine |
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John Bell |
| Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence |
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Andy Sernovitz |
| Author, Blogger & Co-Founder of WOMMA |
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Joshua Onysko |
| CEO & Founder, Pangea Organics |
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Jake McKee |
| Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO |
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Valeria Maltoni |
| Conversation Agent & Fast Company Blogger |
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David Avrin |
| The Visibility Coach |
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Nedra Kline Weinreich |
| President, Weinreich Communications and Founder of Social Marketing University |
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Scott Jordan |
| Founder, ScotteVest |
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Mike Shinoda |
| Rapper, Keyboardist, Vocalist - Linkin Park |
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Frank Eliason |
| Customer Service Manager, Comcast & @comcastcares Author |
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Timothy Ferriss |
| Author - The Four Hour Workweek |
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Frank Gruber |
| Creator of SomewhatFrank & Product Manager - AOL |
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Shashi Bellamkonda |
| Social Media Swami - Network Solutions |
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Steve Hall |
| Founder - Adrants |
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Jon Fine |
| Columnist, BusinessWeek Magazine |
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Ann Handley |
| Chief Content Officer, MarketingProfs |
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Gary Vaynerchuk |
| Founder, WineLibrary TV |
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Jeremy Abelson & Richard Nouveau |
| Founder/Spokesman, Pocket Change NY & LA |
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Emanuel Rosen |
| Author, The Anatomy Of Buzz (Revisited) |
Recent Posts
- 1 Welcome to the Personality Project
- 2 The Dialogue of Personality
- 3 Inside the Personality of Zappos.com
- 4 5 Questions With The Founder Of Personality Hotels
- 5 The Power of People Helping People
- 6 What is a DRY Personality?
- 7 Photojojo Screws Up On Mother's Day ...
- 8 SMITH Magazine and Six Word Memoirs
- 9 The Cult Of Personality
- 10 Personality Means Giving People A Reason To Talk
- 11 Pangea Pioneers Plantable Packaging With Personality
- 12 How LEGO Used Comics To Build A Community
- 13 Personality Is Something You Come With
- 14 Your Business Personality Is Your Brand
- 15 Matching Image and Reality
- 16 Personality In Every Pocket
- 17 Not All Rock Stars Are Assholes
- 18 How Comcast Started Caring
- 19 The Power of Sharing the Real You
- 20 Building Your Personal Brand In A Big Company
- 21 A Social Media Swami Tells His Story
- 22 Having A Blog With Personality
- 23 Personality & The Future Of Journalism
- 24 Content is Queen: How MarketingProfs Succeeds
- 25 Why Most CEOs Don't Care - And Why Gary Does
- 26 Richard Nouveau Gives People Someone To Blame
Monthly Archives
Fine Print
18 Comments Building Your Personal Brand In A Big Company
Ben Young
November 7th, 2008 at 7:15 pm
1Cheers for the video, I think the best thing to take away from it is you need to hustle to be in this space.
Bindoo ZIJA
December 29th, 2008 at 2:02 pm
2Really nice and useful video. It had almost changed my way of thinking about myself. I can actually think of being a successful person. I wish I could have something so informative in such a lighter simple manner little more early. Then I would have been more close to my targets… though it seems too long! Well done.
Goal Setting College
January 19th, 2009 at 11:25 pm
3Hmm… great food for thought. Frank’s success somewhat reminds me of Matt Cutts, who’s able to build his personal branding despite the fact he’s working for Google. Thanks for the video, good stuff.
Manny the student
January 20th, 2009 at 9:53 pm
4its always nice to read about someones success. can be very inspiring and helpful.
Business Consulting Buzz
January 23rd, 2009 at 2:38 am
5Great video. One person I don’t see on this list is Gary Vaynerchuk (at least I don’t see him on the right side from 1 to 23). He’s taken his family’s wine business and put it on steroids all through his personality.
He’s an over the top in your face kind of guy - that’s the impression I have - but I love that. Very memorable.
Of course his business didn’t go through the roof just because of the personality behind it, but it definitely played a major role.
Victor
January 25th, 2009 at 2:11 pm
6This is a very inspiring video. What really inspired me is when he said that being good at something is not measured on how long you have been doing it, but how good you are at it.
Tim Penny
February 3rd, 2009 at 12:38 am
7This video reminds me just how powerful the combination of social media, video and branding can be.
Sarah Bolopski
February 6th, 2009 at 8:02 pm
8Indeed. The synergy between bookmarking, video webcasting, and branding a catchy title/brand can be very powerful indeed.
Carleen, logo designer
May 10th, 2009 at 9:13 pm
9I think all of us are used to working hard as the only way to achieve our professional development. Personal branding should be to be our goal to get our self positioning. Otherwise will keep on just being ‘faceless people’, generic products on the HR shelf.
Hire a Geek
May 21st, 2009 at 7:35 am
10Nice video. This could be a great inspiration to people who want to build personal branding online.
web hosting reviews
May 29th, 2009 at 7:16 am
11The video is great.
I’m inspired
thanks people.
Fictiontechworks
June 7th, 2009 at 3:38 am
12Nice video.
Great.
diseño grafico freelance
July 17th, 2009 at 9:31 pm
13Muy buen blog de diseño. Great blog! thanks from Argentina
how can I repair my credit
September 10th, 2009 at 6:52 pm
14nice work, very cool!
Utah Laser Hair Removal
September 29th, 2009 at 11:36 pm
15Great work. I am glad to see others as motivated as I am to excel in what they do and where they want to go in life.
ONLINE PAYDAY LOAN
October 2nd, 2009 at 4:11 pm
16great video. Its al whole new way of looking at the world.
australia realestate listings
October 23rd, 2009 at 12:50 pm
17nice video with a great content, keep up the good work, keep upload the great content
Salt Lake City Dentist
February 8th, 2010 at 8:58 pm
18What can I say but this is such a helpful video.I just hope there’ll be more of those who’ll have a new perspective in life.Cheers!
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