Why Most CEOs Don’t Care - And Why Gary Does

The Personality Project is a group blog about why personality matters in creating authentic marketing and branding.

	Why Most CEOs Don’t Care - And Why Gary Does

	Gary Vaynerchuk Founder, WineLibrary TV	February 10th, 2009

Filed Under:

Gary Vaynerchuk is the founder of WineLibrary TV and an internationally recognized personality. He has been on the Conan O’Brien show, has over 34,000 followers on Twitter and has succeeded with passion and authenticity. In this interview, Gary shares how he manages his personal brand, the importance of having a personality, why most CEOs don’t give a “rat’s *ss” about their company performance long term, and why people who get social media are at the edge of the future of business while the rest of the world starts to finally catch up:

This entry was posted on Tuesday, February 10th, 2009 at 4:58 pm and is filed under blogger . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

104 Comments Why Most CEOs Don’t Care - And Why Gary Does

Addis

February 18th, 2010 at 6:47 pm
1

Gary,

Loved your interview, Thanks for being direct and getting to the point. Refreshing!

Addis
Ky Cheng

February 21st, 2010 at 7:49 pm
2

Most CEOs get bonuses based upon how their last few months went, not how well they do long term.
Liverpool Airport Parking

March 1st, 2010 at 1:34 pm
3

As someone just starting to get into the social media maelstrom and learning the importance of “having a personality”, I thoroughly enjoyed your interview. Well done! and Thanks!
Stefan
Small Business Coaching

March 3rd, 2010 at 11:01 am
4

Fantastic interview! You are right, Ky Cheng, most CEOs do get bonuses for the year, not long term.
Rob - Microloans

March 19th, 2010 at 3:31 pm
5

Gary, I agree you must take care of your own personal branding. If someone else does this for you then you are no longer in control of your own message.

As far as CEOs are concerned. it is all about the IPO for them. Big bonuses and a buy out, CEOs don’t want to invest 10 years for this to happen. Long term can be 18 months for them.

I also agree that making a jump to main stream is a no brainier and will happen on a large scale. I would goes as far as saying that it has already started.

Rob
Bryan Adams

April 23rd, 2010 at 8:49 am
6

i like this dude…and i like his idea..
louis vuitton

May 8th, 2010 at 1:30 am
7

Hello, good luck for me I was looking for this information for several months ago. Finally I got it all here. Thanks a lot!
Vending Machines Business

June 3rd, 2010 at 5:38 am
8

If you want to be successful in social media, you really need to take advantage of all the options. It’s really important to know the benefits of every process for the success of your job/business/company.
East Coast Golf Sales

June 7th, 2010 at 12:00 pm
9

Love the video!
louis vuitton ankle boots

September 13th, 2010 at 1:38 am
10

Thank you for providing the perspective. I just read a part of the article, so I don’t know much what to say. Good luck for the new member!
Spray Foam Insulation contractors

September 24th, 2010 at 12:17 pm
11

Very nice site.
cheap iphone 3G

October 5th, 2010 at 4:52 pm
12

Very nice site.
grant for women

October 6th, 2010 at 11:05 pm
13

Very interesting site.
cosplay

October 14th, 2010 at 2:28 am
14

evening dresses prom dresses wedding dresses discount wedding dresses cheap wedding dresses wedding dresses sale wedding dresses evening dresses prom dresses cheap evening dresses cheap prom dresses
cosplay

October 14th, 2010 at 2:28 am
15

evening dresses s
cosplay

October 14th, 2010 at 2:29 am
16

Very nice site.
new york sightseeing

October 14th, 2010 at 2:47 pm
17

Very interesting website.
nike shox outlet

October 17th, 2010 at 11:03 pm
18

May be someday I will fall into WineLibrary TV this program.
Check Advance

October 19th, 2010 at 3:14 pm
19

What a great video. Good to learn something new. Thanks for sharing
best writing services

October 23rd, 2010 at 10:59 am
20

It’s fine, your points are so easy to comprehend. That’s queer but before reading your post I had a different opinion. Really you’ve motivated me strongly in my new project by this article.
perfume bottle

October 23rd, 2010 at 4:56 pm
21

Very nice site.
Writing Essay Services

October 27th, 2010 at 6:58 am
22

Thanks for informative video shared.
QuickTermPaper.com

November 5th, 2010 at 5:27 am
23

Only wish to thank you for another great post. I’ll return to your site for some more information on that topic. It’s perfect, very useful info and beautiful design you’ve got here on your blog!
Microsoft Office 2010

November 21st, 2010 at 11:18 pm
24

so cool,i like it.Cheers for helping me!I just hope that you dont lose your style because youre definitely one of the coolest bloggers out there.
SEO Services india

November 25th, 2010 at 1:57 pm
25

I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.
dog treats

November 25th, 2010 at 10:34 pm
26

You are good, this great article, is recording the very good content, affects to me is very big
grundfos pumps

December 14th, 2010 at 1:14 pm
27

Great article.
hot water circulator pump

December 14th, 2010 at 1:15 pm
28

this is interesting.
pex crimpers

December 14th, 2010 at 1:15 pm
29

Nice site.
Office 2007 Key

December 17th, 2010 at 9:48 pm
30

Appreciate it for sharing these handy material! Hope that you simply will proceed carrying out good report like this. I’ll be a single of one’s loyal reader in case you sustain this sort of article!This is certainly among the best publish I discovered thus far. The contents are quite very good and really educational. With thanks, that is genuinely cool!
ulcerative colitis symptoms

December 21st, 2010 at 4:11 am
31

Nice post.Thank you for taking the time to publish this information very useful!
I’m still waiting for some interesting thoughts from your side in your next post thanks
Reasons To Choose The Garmin Forerunner 310XT « Radan

December 22nd, 2010 at 9:21 pm
32

[...] It’s not every day that consumers come across a heart monitor watch with complete features. Nowadays, you can find a wide assortment of these products however not all live up to what they promise. However, Garmin managed to alter these negative opinions and constitute employ of them to produce quality products. More information: click here [...]
best essays

December 27th, 2010 at 3:41 am
33

i have read your all post of your blog its really good and valuable so keep it…
vertu

January 5th, 2011 at 4:55 am
34

vertu
cursos de ingles en el extranjero

January 9th, 2011 at 9:22 am
35

I could say that he is great CEO for network industry. I have watched some of his shows and really valuable to watch.
cursos de ingles en el extranjero

January 9th, 2011 at 9:23 am
36

“I could say that he is great CEO for network industry. I have watched some of his shows and really valuable to watch.
darren @ cursos de ingles en el extranjero

January 9th, 2011 at 9:23 am
37

‘I could say that he is great CEO for network industry. I have watched some of his shows and really valuable to watch.
Réussir dans les casinos terrestres et les casinos en ligne

January 22nd, 2011 at 4:42 am
38

I also agree that making a jump to main stream is a no brainier and will happen on a large scale. I would goes as far as saying that it has already started.
cosplay

January 26th, 2011 at 10:03 pm
39

It’s not every day that consumers come across a heart monitor watch with complete features. Nowadays, you can find a wide assortment of these products however not all live up to what they promise.Party dresses
However, Garmin managed to alter these negative opinions and constitute employ of them to produce quality products. More information:
nurse assistant school

January 27th, 2011 at 1:05 am
40

Nice one a bit hilarious but you did a nice work. Thanks for sharing it.
cheap lady gaga tickets

January 27th, 2011 at 5:00 am
41

I would like to thank you for the efforts you have made in writing this post.
online games

January 27th, 2011 at 8:01 am
42

Hey! I simply would like to give an enormous thumbs up for the nice data you have right here on this post. I will probably be coming back to your blog for extra soon.
resume writing services

February 2nd, 2011 at 1:28 pm
43

Good stuff. I just signed up to the beta version of Headup, will do a review of it once I can bang it around for a while/ Delver is a pretty coo, I am going to use it for search the next couple weeks to see how is works. So hard to ignore the Google addiction though.
casino francais

February 6th, 2011 at 2:24 am
44

Os cuidados paliativos têm como objectivo manter o doente com o mínimo de sofrimento e o máximo de conforte.
online casino

February 15th, 2011 at 5:08 am
45

Nowadays, you can find a wide assortment of these products however not all live up to what they promise.
online casino

February 15th, 2011 at 5:09 am
46

In this interview, Gary shares how he manages his personal brand, the importance of having a personality
Sameday Loan

March 9th, 2011 at 8:34 am
47

Those professionals who are using Twitter for their promotional campaigns can only prove this. Twitter has been a very useful platform for them to promote and market their products online.
ResearchPaperz.net

March 13th, 2011 at 4:35 am
48

your work is simply not estimate, but the way I did not know whom to consult about the basics and bought a clear thought it would be better, but it turned out ….
Web Design

March 18th, 2011 at 4:34 am
49

I recently came across your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
PO Box

March 19th, 2011 at 5:23 am
50

I don’t make comments on articles, but I would like to say that this post really inspired me to do so. Really nice post
Ecommerce Web Design

March 25th, 2011 at 8:37 am
51

For many people this is very different from what they experienced in a more structured environment.
change your life

March 27th, 2011 at 8:42 am
52

Thanks for a wonderful blog…I sure that allot of peoples like your blog….
Mickey Mouse Games

March 28th, 2011 at 5:02 am
53

Thanks for a wonderful blog…I sure that allot of peoples like your blog….
Personal Bank Loans

March 29th, 2011 at 12:56 am
54

Thanks for sharing the good post
San Antonio Home Security

April 1st, 2011 at 4:37 am
55

A good speech is like a miniskirt: short enough to be interesting, but long enough to cover the essentials.
apartments for rent Dubai

April 4th, 2011 at 7:16 am
56

I really love your weblog, Its great to find not absolutely everyone is just posting a ton of rubbish these days!
property in UAE

April 4th, 2011 at 7:17 am
57

Great blog you have here - market is very slow - Hopefully things will begin picking back up
Home Security Atlanta

April 8th, 2011 at 3:33 am
58

Just came on this website, and actually observed numerous useful tips!
Cheap Laptops

April 11th, 2011 at 11:32 am
59

You have managed to convey how a brand works and have also given useful tips on how to promote a brand as well.
cation exchange resin

April 20th, 2011 at 11:50 pm
60

Ion exchange resin for water purification, water treatment,decoloring,pharmaceutical extraction separation,foodstuff,sugar refining etc.

ion exchange resin
cation exchange resin
anion exchange resin
Home Security Houston

April 21st, 2011 at 12:04 am
61

I finally decided to post a thought, and let me tell you this is another very strong post. I have been checking some of your earlier articles and have been viewing your web site often.
best erectile dysfunction

May 2nd, 2011 at 7:17 am
62

Nizagara is the best erectile dysfunction drug
Dallas Home Security

May 3rd, 2011 at 2:07 am
63

I really appreciate your professional approach. These are pieces of very useful information that will be of great use for me in future.
cake boxes wholesale

May 3rd, 2011 at 7:37 am
64

The post is written in very a good manner and it entails many useful information for me. I appreciated what you have done here. I am always searching for informative information like this. Thanks for sharing with us.
cityville cheats

May 7th, 2011 at 3:19 am
65

It’s my first time visiting here. I discovered countless intriguing stuff within your weblog especially the on-going conversation. From the tons of comments on your articles, I guess I’m not the only person relishing reading your website. Carry on the good work.
thesis writing service

May 13th, 2011 at 11:05 am
66

We bear the witness of huge modifications in the history of creations in all departments of life and web 2.0 is the latest creation on internet.
Home Security San Antonio

May 19th, 2011 at 4:31 am
67

This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!
Dallas Home Security

May 19th, 2011 at 5:06 am
68

This story is really full of information and giving us the great information about Business.
mac comestic

May 22nd, 2011 at 9:33 pm
69

It is my great pleasure to visit your website and to enjoy your excellent post here. I like that very much. That is very kind of you to do this for us. Thank you very much. If you are looking for mac cosmetics , here is the right place. We are engage in mac comestic
joomla development services

May 24th, 2011 at 3:15 am
70

Well, very good post with informative information. I really appreciate the fact that you approach these topics from a stand point of knowledge and information. This is the first time, I visited at your site and became your fan. You are bookmarked. Please keep on posting.
Home Security San Antonio

May 26th, 2011 at 3:20 am
71

Home Security San Antoniojohn Un homme de mots et non des actes est comme un jardin plein de mauvaises herbes.
ecommerce website developers

May 27th, 2011 at 12:34 am
72

The post is really valuable on its topic.I assure you have good creative thinking on posting information.This really benefits you since more visitors visits your website.Thanks for sharing.
sahi

May 27th, 2011 at 4:56 am
73

The real sin against life is to abuse and destroy beauty, even one’s own even more, one’s own, for that has been put in our care and we are responsible for its well-being.
curt
Nike Hyperdunk
p90x

May 28th, 2011 at 3:26 am
74

But before then, let me share with you some facts about P90x.A recent study shows that 87% of those who purchased P90x since it was released into the market, this percentage have been able to keep fit and burn excess fats easily.
Karaoke mixer

May 31st, 2011 at 5:22 am
75

there must be some kind of life turmoil going on for these celebrities to gain that much weight within a few years.
Water Pumps
Wireless IP Camera
beats headphones
Discount purses

May 31st, 2011 at 5:23 am
76

The post is pretty interesting. I really never thought I could have a good read by this time until I found out this site. I am grateful for the information given. Thank you for being so generous enough to have shared your knowledge with us.
aix max shoes
IP Camera
juicy couture bags

May 31st, 2011 at 11:39 pm
77

Do not give up when you still have something to give.
Dallas Home Security

June 2nd, 2011 at 1:31 am
78

I have been meaning to write something like this on my website and you have given me an idea. Cheers.
Pánske hodinky

June 9th, 2011 at 5:27 am
79

Very impressive!
sunset canvas

June 10th, 2011 at 7:44 am
80

Thanks alot for sharing this with us, was a really interesting post and can’t thank you enough for sharing this with us.
SharePoint business intelligence

June 20th, 2011 at 5:46 am
81

good
joomla websites

June 22nd, 2011 at 1:12 am
82

It is really nice to hear your discussion on specific topic here. I too agree with your points here. keep posting good blogs. Thanks.
canvas art

June 22nd, 2011 at 10:21 am
83

thanks for sharing
friv

June 24th, 2011 at 12:36 am
84

Hi Gary, I admire you, thank you for sharing
region free dvd

June 25th, 2011 at 7:58 am
85

It was just informative news sharing and it’s really helpful for everyone. Thanks for that.
Free Porn

June 29th, 2011 at 3:08 pm
86

, I admire you, thank you for sharing
Logo Design

July 2nd, 2011 at 2:14 am
87

Really nice blog this is and a great way to know the things which is necessary to know,great job you did.
jersey8

July 4th, 2011 at 5:03 am
88

This is a really good read for me, Must admit that you are one of the best bloggers I ever saw.
bird feeder

July 6th, 2011 at 4:45 pm
89

I thank you for taking the time to display such a wonderful blog
Website design companies

July 8th, 2011 at 2:56 am
90

Interesting blog and i likes your videos , its very interesting , so i think most of the peoples are likes your informative post . becasue they get good entertainment to visit your blog.
floral canvas

July 8th, 2011 at 7:57 am
91

In this interview, Gary shares how he manages his personal brand, the importance of having a personality, why most CEOs don’t give a “rat’s *ss” about their company performance long term, and why people who get social media
Abercrombie and Fitch UK

July 11th, 2011 at 2:34 am
92

Extremely nice post. I just stumbled upon your blog and wanted to say that I have seriously enjoyed surfing around your weblog posts. Immediately after all I might be subscribing to your rss feed and I hope you write once again soon!
hair loss treatment for women

July 11th, 2011 at 8:46 am
93

Howdy! Someone in my Myspace group shared this website with us so I came to check it out. I’m definitely loving the information. I’m bookmarking and will be tweeting this to my followers! Excellent blog and superb style and design.
San Francisco Alarm Company

July 12th, 2011 at 5:05 am
94

Wow! Your blog has quite a few comments. How did you get so many bloggers to view your article I’m jealous! I’m still getting to know all about posting information on the internet. I’m going to view pages on your blog to get a better idea how to achieve success. Thanks for the help!
HP Printers

July 12th, 2011 at 10:40 am
95

Your video was very informative and thanks for sharing it with everyone.
Enterprise Mobility Solutions

July 13th, 2011 at 6:59 am
96

Substantially, the article is really the best on this laudable topic. Video is so good and very informative.I concur with your conclusions and will eagerly look forward to your future updates.

Regards..
new zealand flower deliveries

July 13th, 2011 at 8:05 am
97

Thanks a lot for sharing this amazing knowledge with us. This site is fantastic. I always find great knowledge from it.
Coach Factory

July 13th, 2011 at 11:54 pm
98

You made some good points and I really like it!
Property management Services

July 14th, 2011 at 3:53 am
99

The video is quite interesting.
affordable auto insurance

July 19th, 2011 at 3:14 am
100

Wow! Your blog has made some comments. How did you find so many bloggers to see your article, I’m jealous! I’m still trying to learn all about the display of information online. I’ll see the pages on your blog to get a better idea of how to achieve success. Thank you for your help!
P90x Workout

July 19th, 2011 at 8:31 am
101

A knowledge, a growth, a good article can make a person to enhance the taste, thank you for sharing, I will carefully read the product to make themselves rich!
Service Desk

July 19th, 2011 at 11:02 am
102

Nowadays social media have become the most influential tool to business success.
Advantages of Electric Cars

July 20th, 2011 at 5:14 am
103

Resources like the one you mentioned here will be very useful to me! I will post a link to this page on my blog. I am sure my visitors will find that very useful.
Marmarishotel

July 21st, 2011 at 4:01 pm
104

Extremely nice post. I just stumbled upon your blog and wanted to say that I have seriously enjoyed surfing around your weblog posts.
thank marmarishotel…

RSS feed for comments on this post · TrackBack URI

You must be logged in to post a comment.

Being faceless doesn't work anymore.
The Personality Project is an online collaboration to uncover the many ways that personality matters for brands and individuals to stand out. The site is inspired by the new marketing book Personality Not Included.
Learn More >>

Contributors

	Rohit Bhargava
	Influential Marketing Blogger & SVP, Ogilvy 360 Digital Influence

	Dave Balter
	Founder & CEO - BzzAgent

	Tony Hsieh
	Founder & CEO - Zappos.com

	Yvonne Lembi-Detert
	Founder & CEO - Personality Hotels

	Premal Shah
	President - Kiva.org

	Sharelle Klauss
	Founder - DRY Soda

	Amit Gupta
	CEO & Founder - Photojojo

	Larry Smith
	Editor & Founder - SMITH Magazine

	John Bell
	Managing Director & Executive Creative Director, Ogilvy 360 Digital Influence

	Andy Sernovitz
	Author, Blogger & Co-Founder of WOMMA

	Joshua Onysko
	CEO & Founder, Pangea Organics

	Jake McKee
	Chief Ant Wrangler, Ants Eye View & Former Global Community Relations Specialist, LEGO

	Valeria Maltoni
	Conversation Agent & Fast Company Blogger

	David Avrin
	The Visibility Coach

	Nedra Kline Weinreich
	President, Weinreich Communications and Founder of Social Marketing University

	Scott Jordan
	Founder, ScotteVest

	Mike Shinoda
	Rapper, Keyboardist, Vocalist - Linkin Park

	Frank Eliason
	Customer Service Manager, Comcast & @comcastcares Author

	Timothy Ferriss
	Author - The Four Hour Workweek

	Frank Gruber
	Creator of SomewhatFrank & Product Manager - AOL

	Shashi Bellamkonda
	Social Media Swami - Network Solutions

	Steve Hall
	Founder - Adrants

	Jon Fine
	Columnist, BusinessWeek Magazine

	Ann Handley
	Chief Content Officer, MarketingProfs

	Gary Vaynerchuk
	Founder, WineLibrary TV

	Jeremy Abelson & Richard Nouveau
	Founder/Spokesman, Pocket Change NY & LA

	Emanuel Rosen
	Author, The Anatomy Of Buzz (Revisited)

Monthly Archives

Fine Print

Why Most CEOs Don’t Care - And Why Gary Does

104 Comments Why Most CEOs Don’t Care - And Why Gary Does

Leave a Reply

Browse by Tag

Contributors

Recent Posts

Monthly Archives

Fine Print

Recent Comments: