Comments on: How LEGO Used Comics To Build A Community http://www.thepersonalityproject.com/jakemckee/ 100 Visionary Minds From Business, Art & Media … All Exploring Why Personality Matters In Marketing Fri, 21 Nov 2008 20:32:50 +0000 http://wordpress.org/?v=2.5.1 By: Go Miniman Go! Celebrating a Brand and Continuing the Story « Gen Y PR Prescriptions http://www.thepersonalityproject.com/jakemckee/#comment-342 Go Miniman Go! Celebrating a Brand and Continuing the Story « Gen Y PR Prescriptions Wed, 03 Sep 2008 19:45:46 +0000 http://www.thepersonalityproject.com/?p=41#comment-342 [...] Relations Specialist at LEGO did a guest post about building community on Rohit Bhargava’s Personality Project blog. According to McKee, LEGO was ignoring the fans, so he began to reach out to them, and in 2003, he [...] [...] Relations Specialist at LEGO did a guest post about building community on Rohit Bhargava’s Personality Project blog. According to McKee, LEGO was ignoring the fans, so he began to reach out to them, and in 2003, he [...]

]]> By: Don Jones http://www.thepersonalityproject.com/jakemckee/#comment-216 Don Jones Sat, 23 Aug 2008 01:27:23 +0000 http://www.thepersonalityproject.com/?p=41#comment-216 Jake, the first thing that struck me when I started reading your post was how long you have been with the company. In this day, 7 years is quite a while. I certainly appreciate the personality aspect of what you are saying but I want to point out the longevity of your relationship with this group of adult builders has at least as much with the breakdown of the wall of sceptasim. Good work Jake, keep it up. Jake, the first thing that struck me when I started reading your post was how long you have been with the company. In this day, 7 years is quite a while. I certainly appreciate the personality aspect of what you are saying but I want to point out the longevity of your relationship with this group of adult builders has at least as much with the breakdown of the wall of sceptasim. Good work Jake, keep it up.

]]> By: How LEGO used comics to build a community | Personality Marketing | Small business marketing advice from Gordon Mullan http://www.thepersonalityproject.com/jakemckee/#comment-68 How LEGO used comics to build a community | Personality Marketing | Small business marketing advice from Gordon Mullan Thu, 29 May 2008 09:31:16 +0000 http://www.thepersonalityproject.com/?p=41#comment-68 [...] Short post today to link over to a great article on The Personality Project, entitled How LEGO used comics to build a community. [...] [...] Short post today to link over to a great article on The Personality Project, entitled How LEGO used comics to build a community. [...]

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