Comments on: How LEGO Used Comics To Build A Community

By: Sales Recruitment

Sales Recruitment — Wed, 03 Mar 2010 15:05:06 +0000

What does your kid call the square LEGO with four little bumps on top? The round cylinder that looks like a beer mug? The little dot used for headlights on a LEGO truck? The Morning News chatted up a bunch of kids and found everyone has a different name for individual pieces in the LEGO brick !

By: learning management system

learning management system — Wed, 17 Feb 2010 03:54:04 +0000

Certainly inspiring indeed. Honestly I think most kids prefer plying with LEGO than other toys. my kids do.It’s good for them too. they learn many things with LEGO. Another good reason to get them for your kids.

By: Printing Birmingham

Printing Birmingham — Sun, 07 Feb 2010 14:41:42 +0000

When I walked into each stop on the roadshow, I threw down a handful of the comics on the conference table and started talking through my presentation. I’d start off the meeting pretty casually, because inevitably the attendees would get so wrapped up in reading and discussing the comic, they’d largely ignore my presentation until they had a question about one of the scenarios highlighted in the comic

By: discount provillus

discount provillus — Mon, 01 Feb 2010 14:14:11 +0000

Lego’s are the building blocks to a childs future..Well obviously!! Parents are full of content when they see their children playing with lego blocks as they think my childs learning while playing…need I explain why they more ast to why they are so successful?

By: Security Equipment

Security Equipment — Tue, 12 Jan 2010 16:57:03 +0000

Lego has probably been there for many many years helping a childs development more than most toys you get these days, its amazing how lego’s filter in so much into a childs brain..

By: sports supplements

sports supplements — Mon, 28 Dec 2009 14:12:17 +0000

Lego definitely helped me a lot as I grew up, the ability construct at such a small age allows children to illustrate themselves in different ways! a marvelous creation!

By: Bryn Thomas

Bryn Thomas — Fri, 18 Dec 2009 14:48:50 +0000

LEGO is the legend! for all kids and even adults! when i was a kid I used to only play with my lego’s and nothing else. It was just different from any other toys..And I’m not surprised as to how a community was created through it!

By: Carrot

Carrot — Sun, 13 Dec 2009 23:34:08 +0000

This is inspiring, I have always love Lego and how educational they are (for me) and it is great to know that they are actively involved in these types of charity work.

By: bad credit cash advance

bad credit cash advance — Tue, 29 Sep 2009 21:59:01 +0000

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By: Internet Marketing IQ

Internet Marketing IQ — Mon, 11 May 2009 00:46:25 +0000

Interesting post. As a kid I had Tonka Trucks, Spirographs, Lincoln Logs, and Tinker Toys. But I can only remember playing with Lego’s at friends houses. But they also had Hot Wheels and electic car tracks and fooseball.

I wonder how big a market Adult Lego’s really is… and if that is a target demographic worth putting advertising dollars into. In my adult life no one in my inner circle has hobbies that involve children’s toys. I supose there is a market for collectors.

By: All Aboard Toys

All Aboard Toys — Mon, 09 Feb 2009 20:05:54 +0000

I think its wonderful that people of all ages can still find joy in a toy creative as this is. Lego has been a long standing toy for many childeren and adults alike that promotes creativity and allows the mind to build whatever it can think up.

By: online payday loan

online payday loan — Fri, 06 Feb 2009 19:10:45 +0000

I think this is so cool. I knew there are people who are so into the legos but not to this extreme. It’s kinda cool. Thanks for the info.

By: Kevin in Manila

Kevin in Manila — Fri, 06 Feb 2009 09:00:04 +0000

Great insights; thanks

By: Marian McCanless

Marian McCanless — Wed, 04 Feb 2009 22:23:23 +0000

This is news to me….I thought I was one of the few adults that enjoy building with legos. My son is young and he loves legos…particularly the Star Wars legos. We spend hours working together to create his lego projects. I had no idea there is actually a community of like minded adults.

By: Mario Morales

Mario Morales — Sun, 01 Feb 2009 10:43:46 +0000

I own a small toy store, and we have almost as many AFOLs buying LEGO as we do parents and children (nice acronym btw, that’s a new one to me).

I wasn’t aware of the AFOL community until I asked one of my regulars why he always bought two of every kit. He explained that he built with one of them, and split the other one up for parts, selling and trading pieces online with other enthusiasts.

I didn’t know LEGO had someone inhouse working with AFOLs, but it makes perfet sense now.

By: dino delellis

dino delellis — Sun, 25 Jan 2009 02:16:44 +0000

I agree , there are a lot of adults who enjoy building stuff with Lego ( I happen to be one of them heheh ) , there’s nothing more enjoyable than spending an evening putting together creative structures with you Lego blocks.

Lego should give us adults more importance because we are still a considerable market

-Dino Delellis

By: Sharon

Sharon — Sun, 11 Jan 2009 22:16:20 +0000

What is amazing to me is how I hear that Lego is surviving the recession quite nicely! The other thing is things like Lego Star Wars. I didn’t realize is was such a huge niche for Lego. and it even has it’s own video game. My nephew is just addicted! Nice work on continuing to build a brand!

By: Michael

Michael — Sat, 20 Dec 2008 12:50:45 +0000

Lego are the best toy you can immagine.

By: SRednarb

SRednarb — Tue, 09 Dec 2008 10:08:39 +0000

Nice, I am a lego user since I was little and played it more than Barbie Dolls. I was never aware of the AFOLs and after going through the link, lugnet.com is really cool. I will be networking with others soon! Thanks for the post.

By: Go Miniman Go! Celebrating a Brand and Continuing the Story « Gen Y PR Prescriptions

Wed, 03 Sep 2008 19:45:46 +0000

[...] Relations Specialist at LEGO did a guest post about building community on Rohit Bhargava’s Personality Project blog. According to McKee, LEGO was ignoring the fans, so he began to reach out to them, and in 2003, he [...]

By: Don Jones

Don Jones — Sat, 23 Aug 2008 01:27:23 +0000

Jake, the first thing that struck me when I started reading your post was how long you have been with the company. In this day, 7 years is quite a while. I certainly appreciate the personality aspect of what you are saying but I want to point out the longevity of your relationship with this group of adult builders has at least as much with the breakdown of the wall of sceptasim. Good work Jake, keep it up.

By: How LEGO used comics to build a community | Personality Marketing | Small business marketing advice from Gordon Mullan

Thu, 29 May 2008 09:31:16 +0000

[...] Short post today to link over to a great article on The Personality Project, entitled How LEGO used comics to build a community. [...]