In this interview taped at Blogworld Expo 2008, Steve Hall talks about building one of the most popular blogs on marketing and advertising in the world.  Adrants is an irreverent look at the world of marketing that has built a distinctive voice and a unique place among industry publications such as AdAge as a must-read resource for people working in marketing and advertising today.  Listen as Steve shares some of his tips on how he’s built his blog with personality and created a huge and loyal following.