1. Why was personality the theme that you chose to build your hotel brand around?

Because hospitality is mainly about one very important ingredient…Personality! When we originally started this hotel company, it was called Hotel Group of America. As the company grew and we continued to open more hotels, so many of our guests would comment on how much personality each property had. So, we took this feedback from our guests, and renamed the company Personality Hotels. And that’s very true - each of the properties definitely has its own unique style and personality so there’s always a perfect fit for each of our guests’ individual needs. I can’t meet all of my guests, but I do feel that I get to know a little bit about them just by the hotel where they choose to stay.

2. How did the idea to use the Personality Profile comment cards come around?

Six years ago I was brainstorming what kind of comment card would inspire my guests to fill out and give me their honest feedback. My older daughter, who was 10 years old at the time said “Make it like a paper doll that guests can fill in and make sure to give it a heart & mouth so it comes alive!” Don’t you just love kids and their honesty? and has it increased the number of comments you get overall? I can barely keep up with the number of cards that we receive from our guests! I especially love they ones that are decorated and become original pieces of Personality art. The cards really allow people to express their artistic side and have fun. Do people take theirs with them? No, they love turning them over to us. I post the most original ones in the corporate office to remind my staff why we’re in this profession. I also post them on PersonalityHotels.com for all the world to enjoy.

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